Client: Dr Pepper/Seven Up, Inc.

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Creative Direction: Mike Lowry

 

Objective to our direction to raise the awareness of the best kept secret in the system, Diet Dr Pepper, through the concept of brand values – chic and lean, while staying true and bold to its original following – promoting health and awareness – staying clean simple in our execution of the creative helps us spotlight the drink itself with a smarter tag line that creates depth and provides more value vs. more traditional execution.